Increase Facebook Traffic of Your Business Website By Doing ThisNovember 19, 2019
Facebook’s organic reach may have been declining over the years, but these Facebook Statistics clearly show that it is still a juggernaut in the social media space. It makes sense to make use of its mammoth user base for building and promoting your brand. Let us learn how to increase Facebook traffic, to and from your business website.
Rely on yourself instead of algorithms
It is common knowledge that whenever there is a change in the algorithms of the internet dominators (Google, Facebook, Insta, et al), there is a direct effect on one’s brand website traffic. So instead of depending on algorithms that are bound to change it’s better to just market differently on these platforms.
Facebook Messenger, unlike Facebook’s wall or page, allows linking to websites without scrutiny by the algorithm. Like text messaging or sending emails, using Facebook Messenger to increase Facebook traffic to your business website takes some work. The good news is it isn’t difficult.
The popularity of messaging apps is overtaking social media platforms. According to these statistics, users are more inclined to open messenger chats and click through to business website pages using the links inside the chats than through traditional marketing emails. And the best thing about marketing on Facebook Messenger is that you need not focus on selling or conversion. It’s just plain and simple engagement with the user by having a simple and friendly conversation.
Neil Patel, in his blog, has discussed some useful tactics to use Facebook Messenger to increase Facebook traffic to your business website. All the tactics shown below are aimed at increasing the number of contacts on a Messenger List.
Install a Facebook Messenger Chatbot on your business website
Incoming website traffic become messenger contacts. Most people are already logged into their Facebook Messengers. Instead of reading lots of text, they like clicking on the Messenger Widget to get their questions answered.
MobileMonkey and WP-Chatbot help you make your own friendly chatbot on your business website in just a few minutes. They are much more appealing and useful to everyone than the traditional contact form on the “Contact Us” page of many websites. It beats having to wait for a response when one can get instant attention in a more friendly and personalized format in the form of an artificially-intelligent machine-learning chatbot.
Add Messenger Contacts from existing Email Subscribers
The rationale behind this tactic is converting existing contacts into more effective marketing channels. This is easily done by using a chatbot builder to create links within emails to invitation links where users can opt in to updates.
The list of places that can host a link is only limited by a marketer’s imagination. Some of them are CTAs in blogs, email signatures, and landing pages.
Turn existing Facebook fans into Messenger contacts
A brand’s existing Facebook page fans are easily encouraged to increase the level of interaction since they already know and trust the brand. When there is already a Facebook page that obviously took some work to gain a sizeable fan following, it makes sense to turn these fans into Messenger Contacts.
The CTA on the Facebook page can be repurposed from simply asking fans to get more information on the business website. Instead of “Find out more” or “Get Details” the CTA can ask fans to “Send Message,” thereby turning them into Messenger contacts via instant participation.
Use Post-Autoresponder Bots
This is a powerful tactic to convert commenters on a Facebook post into a Messenger Contact. This is done by getting a chatbot to respond immediately after a user finishes commenting on a post. The replying user gets added to the contact list instantly. So all the hard work that was initially put into making an intelligent and value-adding post to build and maintain an organic fan following doesn’t go to waste.
Getting fans to engage in quizzes and polls and rewarding them with coupon codes in the auto-response is a great way to drive engagement in a ready-made fanbase and convert them into Messenger Contacts.
Run a Paid Ad
This is for those who don’t want to leave any stone unturned in building a large Messenger
Contact base. Growing organic reach and utilizing them ineffective marketing channels are very good approaches, but working on them takes effort and time. There is a Facebook ad format that allows the user clicking on the ad to send a message to the advertiser. This automatically turns that user into a Messenger Contact.
Normally you’d think of a Facebook ad working hard to justify the money you’ve spent on it by taking users to your brand website. Then, it’s up to the brand website to handle the user and try a successful conversion. There is always the chance of users bouncing due to the lack of interactivity on the business website.
Using an autoresponder in conjunction with the Facebook paid ad engages a user and reduces the risk of bounce through instant interaction. The autoresponder ad, something that runs in tandem with a Facebook ad can be built with ease on any good chatbot building platform.
We have focussed on the Messenger feature as a marketing channel as it allows more engagement. But just so we are clear on the basics, a quick word on building the organic reach and maintaining it shouldn’t be out of place. Especially because a lot of people do look up a business on Facebook before they look it up on Google.
Since a Facebook presence is necessary, a business should treat its facebook page with as much importance as it does its own website. This means accurate and complete contact details of the organization and key leadership, proper logos and cover images from the company’s branding, and a website link.
The business also must consistently post on its Facebook page. Please note that we haven’t used the words “frequently” and “regularly”. The more interactive the post, the better.
eFrog runs a gamut of digital solutions and specializes in marketing and leveraging the power of Facebook, Instagram, and all major platforms. Check us out for more business promotion ideas and any other solution you require for your business.