Is Facebook Marketing Strategy Dead For Small Businesses?January 28, 2020
Undeniably, over the years Facebook marketing has been favourite of businesses for promoting their range of offerings forth millions of people. However, is it worth spending on Facebook marketing for small businesses? It is the question for which most of the small businesses are looking forward to the real answer. This blog will definitely help in making a better understanding of the fact. Also read how to increase facebook traffic of your business website by doing this.
This current era of digital marketing, it is social media that is becoming an important part of everyone’s life. Along with personal social updates from close and dear ones, social media has found immense importance among the businesses for promoting their brand and its array of services or products. However, there have been numerous claims regarding the Facebook marketing strategy as dead basically for small businesses due to poor or negative returns on the investments made.
Here’s an insight into the reasons leading to the claims for Marketing Strategies of Facebook as dead for the small businesses:
1. The Visibility of News Feed
Among numerous factors, visibility on the news feed has been a major reason for the death of Facebook marketing. Despite posting a business post, there is no assurance for its visibility among the ones following the business page. However, on cracking the fact that how Facebook calculates the visibility of news feed there are possibilities of reaching the targeted audiences on Facebook with a relevant post, which will be a challenging task.
Also, the visibility of a post also depends on its relevancy, level of persuasiveness, last post popularity, and many other factors alike.
2. Charge for Increasing the Visibility or Post’s Reach
There has been an open statement by Facebook that in order to amplify the number of post reach there is a definite need of paying for it, which will be an inclusion in the business model. Furthermore, to attain an increase in the rate of organic posts of the business page, there is the definite need for investing on Facebook social media marketing without any choice or preference.
However, this is not a similar scenario among other social media platforms. In fact, other platforms enable the reach of your posts to every page follower irrespective of its previous post reach and popularity. Undeniably, by spending on Facebook for sponsoring an increase in the post visibility, the ROI computing becomes complex.
3. The Declining Rate of Post’s Organic Reach
Over the years, the declining rate of any organic post reach with its marketing strategy has been a matter of concern among the businesses aiming to gain desirable profit with social media marketing. Therefore, with an increase in the level of competition among the businesses aiming to reach the maximum number of people through Facebook marketing strategy, reaching the desired audience becomes a challenging task. Further, if Facebook tends to lose its popularity among the businesses, any increase in the organic reach of posts won’t turn out to be profitable.
4. Decreasing Significance of Facebook Likes
There was a time when every like on the Facebook post had great importance. Irrespective of that, likes on Facebook have lost their importance in a considerable rate these days. Despite the availability of preference to boost your post for increasing the visibility these days, the service is losing its vitality gradually over the course of time. The earlier known Facebook metrics that turn on to conversions as well as are now known for little importance for the businesses and marketers.
5. Messing with Feed
There has been regular experimentation Facebook feed that signifies that any investment made in feed optimization can go up and even decline. Such changes on the Facebook feed algorithm can also become outdated on feed optimization strategy. This further signifies that investing in feed optimization research, there is the challenging task of keeping track of every Facebook feed update which is not easy or next to impossible tasks sometimes.
Also, any change in the algorithm of feed can also affect Facebook marketing in unimagined ways that can be risky as well.
Final Words – Multiple factors can affect or complicate Facebook marketing strategies for small businesses these days. And, this is the factor that further leads to an increase and decrease in the marketing returns from this social media platform. Therefore, it will be quite early to announce that the Facebook marketing strategy is dead.
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